If you’re starting a holiday lighting installation business, you’re probably wondering what your best options are for marketing. The truth is, there are many different options available. Depending on what you want to do, you may even be able to do your marketing offline. You can even take advantage of your local newspaper to create an ad for your business.
Offline marketing for christmas light installation ads
Using a traditional marketing approach can help you attract new customers and keep your current ones. In addition to the traditional print ads and direct mail pieces, you can use email marketing to target potential clients and your existing customers. You can also use Facebook ads for targeted marketing and lookalike audiences.
During the holiday season, many homeowners turn on their lights. That means it is the ideal time to start advertising your services. However, you’ll need to be precise about when to start your marketing campaign, as the peak season is only a few weeks long. Ideally, you should start advertising your services mid-October or early November. This way, you’ll have plenty of time to reach every homeowner with a professional holiday light display.
As with any business, you’ll need to invest some money in marketing, including Facebook ads and brochures. Depending on the size of your business, you may want to invest in a website. Although this can be a significant expense, you’ll have a better online presence. In addition to this, you should create a logo. You can use a logo maker online to design a professional logo.
Cost of starting a holiday lighting installation business
Starting a holiday lighting installation business has several advantages. The start-up costs are relatively low, but you will need a vehicle, ladders, and basic tools. A business owner should invest in good-quality lights so they last longer. This will save them from spending a lot of time fixing burnt-out bulbs or damaged strands. In addition, you should consider getting insurance to protect yourself and your business.
Depending on where you live, the cost of starting a holiday lighting installation business can vary dramatically. Some business owners choose to lease lights to cut costs, while others choose to buy them. While these methods may seem easier, they can be costly. For one thing, you’ll need to keep detailed records of all expenses. Also, keeping thorough records will make annual tax filing easier. Lastly, the SBA offers a resource for information regarding state permits and licenses.
Another option for a holiday lighting installation business is to provide decorative lighting services year-round. For example, some people hire companies to decorate their homes for the holidays, but they also hire professionals to do the work on special occasions.
Cost of hiring an installer
Hiring a professional installer for Christmas lights can save you a lot of time and hassle. It’s also a safer option than trying to hang lights yourself. A professional installer will use experience and specialized tools to install your lights correctly. Many of them will also provide before and after pictures of the completed project.
The cost of hiring an installer to install Christmas lights will vary. The price will depend on how many lights you need installed and where they will be placed. Some companies will provide the lights, while others will require you to purchase them. The cost of the job is based on how many lights you have, their location, and how long they will be up there. Some companies also charge extra for the storage and maintenance of the lights.
A professional installation for Christmas lights will cost you approximately $200-600. The cost can be higher if you have a house with large trees and a complex landscaping. Make sure you compare multiple quotes before selecting a contractor. Also, remember to check the lighting regulations of your neighborhood. Some neighborhoods restrict the use of Christmas lights in particular areas.
Mistakes to avoid
The process of installing Christmas lights is easy, but you need to be aware of a few common mistakes to avoid. These errors can cause safety issues and waste energy. Before putting up Christmas lights, you should test each light and make sure that it works properly. If there are any issues with the light, you should dispose of it immediately. Also, don’t leave them on continuously. This not only wastes energy but can be dangerous too.
One of the most common mistakes when installing Christmas lights involves electrical safety. Even if you are very careful, there is still a risk of electrical shock and fire. To minimize this risk, read up on proper electrical safety and follow the guidelines of the Electrical Safety Foundation International. In addition, never use old lights that are not UL listed.
Another mistake is not planning ahead. Although it may seem simple, planning can have a significant impact on the final result. It is helpful to draw out a schematic of your home before putting up the lights. Planning in advance can help you avoid making mistakes and create a more appealing design. It will also help you get the right supplies and can save you money by avoiding peak season prices.