Lighting is art, with a purpose

How to Write a Christmas Light Installation Ad

christmas light installation ad

If you are in the Christmas light installation business, you should advertise for Christmas light installation services online. Consumers are searching for these companies, so it makes sense to be online, too. However, you will face competition. The fact is that almost one in three customers hired the first company that they found online.

Advertising

Having a website for your Christmas light installation service can be an excellent way to attract new customers. A well-designed website will allow you to showcase your work and provide background information and testimonials for potential customers. Using Facebook ads can also be a smart choice for reaching your ideal customers. The Facebook platform offers the ability to create lookalike audiences so that you can reach people similar to your ideal customers.

During the holiday season, your window of opportunity for marketing your business is fairly limited. It’s important to advertise during these weeks, as the majority of consumers will be searching for a Christmas light installation service. You should also consider joining CLIPA (the Association of Landscape Lighting Professionals), which offers better prices for members. In addition, reputable Christmas light suppliers can offer sample kits to potential clients. These samples will allow potential customers to order the perfect amount of lights for their needs. Keep in mind, however, that your bulk orders won’t come in until October or November.

Costs

The average cost for permanent Christmas light installation is $3,500. However, there are some ways to save money on this expense. The initial LED material can cost as little as $250. However, the overall cost will be much higher. Installing LED lights on a home will also save you money in energy costs. LED lights can last up to 7 years.

Before hiring an installer, you should discuss your expectations and the costs with them. Moreover, you can ask them questions about the quality of their work and time management. Also, inquire about whether they offer free estimates or email quotes.

Mistakes to avoid

While installing Christmas lights, it is important to be as careful as possible. This is a laborious project and should be done with proper safety equipment. The last thing you want is to cause an electrical shock and damage to your holiday lights. To minimize this risk, you should communicate with other people involved in the process. In addition, make sure you teach family members how to safely turn on and off the lights.

You can avoid electrical hazards by making sure that you are using safe bulbs. Regardless of how careful you are, you still run the risk of getting an electrical shock or a fire if you use the wrong bulbs. Use bulbs that are UL-listed and do not use older lights.

Costs of hiring a professional

Hiring a professional to install Christmas lights can save you time and money. Costs vary depending on the size of the home and the design. Residential projects typically require between 10 and 20 strands of lights. In addition to labor, costs are affected by the type of lights you choose. For example, LED lights cost more than incandescent lights, but they use less energy.

Another major benefit of hiring a professional to install your holiday lights is safety. Professional installers wear harnesses and use proper safety techniques. They also carry insurance and treat your home with care.

Finding a reputable distributor for christmas lights

Before purchasing Christmas lights, you should consider a few factors. First of all, you should know what you want. There are many different types of Christmas lights, so having a plan in mind is important. It’s also important to buy enough lights for the design you’re after.

Second, you should consider the quality of the lights. You can purchase professional-grade lights for a little more money. These lights are more durable and come with a sealed socket that keeps water and dirt out. This is important because dirt and foreign material that gets into the light bulbs is the most common cause for light failure.

Getting quotes for a specific job

It is always a good idea to get multiple quotes when you have a specific Christmas light installation job. This will give you a better idea of the price range and what you can expect for the work. You also need to know exactly how much overhead and variable costs are involved in each Christmas light installation job, so that you can make sure to choose a company that can perform the work at a fair price.

Prices for Christmas light installation vary greatly depending on the size of your home. While a multi-story residence can easily cost upwards of $1000, a single-level ranch home can cost as little as $1200. Clearly, the larger the home, the more money you’ll spend on light strands and labor.

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