Lighting is art, with a purpose

Starting a Christmas Light Installation Service

christmas light installation service

If you are considering starting a Christmas light installation service, there are many factors to consider. First, determine the cost of the service. Next, determine your marketing strategy. How can you promote your business during the holidays? What is your target market? Once you know your target market, you can determine a marketing window.

Cost of christmas light installation service

Hiring a professional Christmas light installation service is a great idea for many reasons, including safety and aesthetics. However, you should also consider the cost, as the service can be expensive. Costs range anywhere from $200 to $500, and may depend on the size of your home and the type of lighting you choose. The costs of LED Christmas lights vs incandescent lights vary based on the energy they consume, but they are generally cheaper than the latter.

Before hiring a Christmas light installation service, it is a good idea to discuss your preferences and ideas with them, including the cost. Make sure to question any estimate that comes with a price, and ask if there is a way to get a discount. It’s important to avoid overcharging or getting a bad quality service if you can.

If you’re unsure about the costs of hiring a Christmas light installation service, it is best to get a free quote. Many holiday light installation services will be happy to give you a free estimate, which will help you make a decision. Getting a free quote will help you avoid wasting time and aggravation on a project that you’re not confident in.

The cost of hiring a professional Christmas light installation service will vary based on the size of your home and the amount of lights you want to string. Generally, professional installers charge by the linear feet of lights that they install. You can expect to pay between $1.00 and $3.00 per linear foot for a typical house, while a larger house could cost up to $1,200.

Marketing strategy for christmas light installation service

A successful marketing strategy for a Christmas light installation service begins with a clear idea of your service’s value. For instance, a company that installs lights for a living should be ready to offer professional quotes early in the season. During the holiday season, many homes will be under-lit, which is an excellent time to take advantage of this service. You should also take advantage of any warranties on lights and wires.

Start by buying quality lights. You can also offer samples to prospective customers to give them a better idea of the quality of the lights. Then, you can use the first payments from customers to purchase more lights for your display. If your business grows, you may even consider franchising. For ten to fifteen thousand dollars, you can set up a Shine holiday lighting franchise and enjoy several perks.

Using email marketing is another excellent way to reach existing customers and generate more sales. You can also use this strategy to drum up cross-over business. Your email blasts should include detailed information about your Christmas light installation service as well as a call-to-action. A MailChimp integration will make it easy to target customers based on age and zip code. Additionally, Facebook ads provide you with look-alike audience options for your ads.

Another important part of the marketing strategy for a Christmas light installation service is hiring staff. If your service requires employees, you should hire a crew with the appropriate experience and training. Many companies will hire temporary employees during the holiday season to install lights. If you are hiring employees, it is important to include the cost of employee-related expenses in your budget.

Marketing window for christmas light installation service

A Christmas light installation service can be a lucrative business during the holiday season. This business is not difficult to start as most business owners already own ladders, lights and insurance. However, you should avoid using cheap lights because they break easily and the labor costs of replacing them far outweigh the savings. Ensure that your employees are qualified to do the job and have the necessary skills and training to do it properly.

When starting a holiday light installation business, you should start looking for leads as early as July and end by January 31st. If you are targeting commercial properties, you should start installing lights around November first. This will allow you to get your feet wet and start getting referrals. You can even take advantage of product warranties so that you can make repairs and replace inventory before the holiday season starts.

Aside from using the Internet, you should also utilize offline marketing techniques such as yard signs, business cards, and work truck wrapping. A stunning light display will always draw attention and generate a good brand association. You can also provide professional quotes to potential customers, so they can decide if you can provide what they want.

After identifying the requirements for a job, you should bid on each component. This way, you will have a clear idea of what is required to break even. It is also essential to know your costs, including all fixed and variable expenses. Your fixed costs include insurance, gas, truck maintenance, tires, and employees’ wages.


Share Now