Decorating your storefront for the holidays with lights and other decorations is a great way to attract attention and show festive spirit. The more people who take the time to admire your display, the more potential customers you will get. Additionally, holiday lighting for storefronts is a powerful marketing tool that can benefit office buildings and municipalities alike.
Cost of installation
Installing holiday lights on storefronts can be costly. The cost per foot of illumination can range from $0.50 to $2. This cost is largely dependent on the type of bulbs and the size of the strands. However, with proper planning and professional installation, your property can become a showpiece for the neighborhood.
Incandescent lights can be an excellent budget-friendly alternative. These lights are very similar to traditional lights, but tend to have a more round appearance. Depending on the number of strands, these can cost anywhere from $10 to $30. C9 lighting is another popular choice and can be installed in a traditional manner.
Aside from promoting your brand, the use of holiday lighting will also increase customer traffic and employee morale. This, in turn, can help you reach your business goals. Holiday lights installed by a professional company can increase business and traffic.
If you’re shopping for holiday lights for your storefront, you may want to consider energy-efficient lighting. These lights can be more effective and can save you money over the long run. National Grid, the utility company that provides electricity to many areas, offers tips on energy-saving holiday lighting.
LED lights, for example, use about ten percent less power than incandescent bulbs. In addition, they last 25 times longer than their incandescent counterparts. Plus, LED lights come in different colors, including warm white and bright white. Warm white LED lights give off an icy blue glow, while bright white LEDs use only a small percentage of the power of incandescent bulbs.
You should also consider switching to energy-efficient power strips, or use timers. This way, your lights are not left on for long periods of time, causing your utility bill to go up. Besides, you can buy smart plugs, which can help you conserve electricity. Also, inflatable yard decorations can be extremely energy-intensive. One of these decorations can add up to $12 to your monthly utility bill!
One of the most important factors in determining the durability of holiday lighting for storefronts is the type of bulb used. Retail Grade lights typically use bulbs that are made of two separate pieces. This design makes it easy for water and other debris to enter the bulb and damage it. However, Commercial Grade holiday lights have a molded lens and socket, which create a more effective barrier to water. In addition, they typically have a lower failure rate.
LEDs are one of the most energy-efficient types of holiday lights. They last for up to 50,000 hours, which is nearly 50 times longer than regular incandescent bulbs. While LED lights are more expensive than standard bulbs, they can save your business money on energy and replacement costs. They are also less likely to blow or short than standard bulbs, which can result in broken bulbs. Neither bulb is as fragile as the other, however, so it’s important to choose the ones that last for a long time.
A commercial Christmas lighting display can create a theme and a consistent look for your storefront, which will encourage pedestrian traffic, especially in downtown locations. Holiday lighting displays can also be an excellent way to attract attention from consumers, particularly if you’re focusing your holiday marketing efforts on a particular product or service. For example, you can arrange lights in a letter formation to spell out a special message or business name. Or, you can use lights to spell out a holiday pun, or even a generic holiday greeting.
Depending on the type of store you operate, you may have different lighting needs. For example, if your store features a Christmas tree, you may want to use less-dark bulbs to give your store a more festive appearance. Or, you may want to use LED bulbs, which consume 50% less energy than incandescent bulbs and have no impact on your energy bill. Whatever your needs may be, commercial holiday lighting can fit within your budget.